Ever wondered why some Realtor® websites make it and others don’t? Here are 6 vital must-haves that can make or break almost every website: 1. Personalized Content Whether it’s testimonials, profiles, marketing information, etc., successful websites must have customized content … Continue reading →

There are any number of online classifieds that Realtors can post listings to, but which ones are actually going to improve sales? Here are the metrics I’m using the gauge the effectiveness of various classified services: Popularity of site in … Continue reading →

Google AdWords is a great way to drive targeted traffic, but it’s getting more expensive every day. What are the alternatives? 1. Local Online Newspapers After 30 seconds, I discovered these examples: Edmonton Journal, Calgary Herald, Vancouver Sun, Chicago Sun Times, etc. … Continue reading →

So, you’ve got yourself a great-looking website for your real estate business and now want to get some traffic. Everyone’s talking about SEO, so that must be what you need to do, right? Not so fast… Before you read any … Continue reading →

The top websites in the world are (you can find these on www.alexa.com): #1 – www.google.com #2 – www.yahoo.com #3 – www.facebook.com Why is that? The answer is simple – these websites are experts in their respective fields. You go … Continue reading →

Ever since we released RPM3, our customers have asked me, “what should I blog about?” – it’s a great question. The answer depends on what you will be using your blog for; here are just some things I think blogs … Continue reading →

If the Internet has become a big part of your business, and you’d like to decide which direction to take it from here, this article is for you. If you’ve just recently established an Internet presence, this article might be … Continue reading →

Everyone’s talking about Search Engine Optimization (SEO). We have inquiries everyday from customers eager to get into the “top 10″ or on “the first page” of search results in common search engines, like Google, Yahoo, and MSN Live. The fact … Continue reading →