You’re getting the emails telling you that a high Google ranking is just a mouseclick (and several thousand dollars) away, but how do you accomplish this yourself? Here’s a simple guide that we’ve seen work time-and-time again. Step 1: Get … Continue reading →

The talents of most REALTORS™ lay in selling homes, not writing Pulitzer-prize-winning novels. That’s not to say that writing talent isn’t out there, but writing killer content often isn’t at the forefront of most REALTORS™ minds. “So what should I … Continue reading →

Quick word association game: What’s the first thing that comes to mind when I say “Website content.” Let me guess: “huh?” “canned” “hard work” “High-school English” (with shudder) For me there’s only one association: “Money” Here’s why In 1996 Bill … Continue reading →

I get asked this question all the time. The following graph clearly demonstrates why it’s so important to rank on the first page of a search engine’s results: The obvious next question: “ok – so how do I do it?” … Continue reading →

Blogging has become commonplace on the internet, but uptake amongst REALTORSTM remains minimal. “But I DID try it, I just never saw any results, so I gave up.” Unfortunately I hear that from many REALTORSTM. The problem is that results … Continue reading →

1. Traffic Estimator (from Google) Ever wondered what keywords to target with your website? Why not go straight to the source and ask Google directly? The traffic estimator will give you a good estimate of traffic you can expect from … Continue reading →

Ever received an email like this: “We are interested to increase traffic to your website, please get back to us in order to discuss the possibility in further detail. We are an SEO company that can bring huge amounts of … Continue reading →

Ever wondered which keywords you should be targeting with your website content? Here’s a step-by-step guide. Step 1: Go to Google.com, Select Google Account settings Go to Google.com and log into your Google account. If you don’t have one just … Continue reading →

The video says it all: Translation of the main points: “Get the listin’ in the top position” – Get your website ranking on the first page in Google for search terms of your choice. “Start with your content, I said … Continue reading →

Most agents think of their websites as a single-use tool, capable of delivering value only once to each visitor. The key to being successful is keeping the website useful so that visitors keep coming back. Here’s how to do it, … Continue reading →