The talents of most REALTORS™ lay in selling homes, not writing Pulitzer-prize-winning novels. That’s not to say that writing talent isn’t out there, but writing killer content often isn’t at the forefront of most REALTORS™ minds. “So what should I … Continue reading →

There are 5 key factors that will determine the value of your website: 1. Brand Independence The more independent your website domain name is, the more valuable it is to a purchaser. For example, a person is much more likely … Continue reading →

Starting early with the right domain name can mean the difference between building a temporary “web presence” or a valuable “web asset” that can jump-start your retirement (or maybe get you there a few years sooner). Let me explain: Web … Continue reading →

If you’re “renting” a website from your office, then you’re not alone – almost 60% of REALTORS® participate in some type of “shared” website with their office or company. The problem is that it’s your office who sees the majority … Continue reading →

Before I Begin Business is all about image, and every good business owner strictly vets everything a prospective customer sees during the course of a transaction. I speak to hundreds of REALTORS® in many markets around North America and one … Continue reading →

Real Estate Websites companies make lots of up-selling offers to their customers, but which ones are legitimate and which are ripoffs? “Surely most website companies don’t offer ripoff products to their customers? That’d be bad for business…” You’d think so, … Continue reading →

Credibility makes the difference between a website that makes money and one that doesn’t. Here are the top ten ways to make your website more credible: 1. Make it easy to verify the accuracy of the information on your site … Continue reading →

From common thievery to highway robbery, agents everywhere are being ripped off when it comes to their websites. Ripoff I’ve been in the REALTOR™ website business for the better part of a decade now and it still astounds every time … Continue reading →

We’ve just finished testing and deploying of a major upgrade to our in-website content editor. Take a look: Looks the same as before? Look again – we’ve added: Optional formatting (see the dotted boxes within the content) Many more formatting … Continue reading →

Website gone down? Realtors™ managing their own domain names risk this happening up to once per year, and the worst part is that their websites could be down forever… What’s a domain name? Wikipedia defines a domain name as follows: … Continue reading →