Before I Begin Business is all about image, and every good business owner strictly vets everything a prospective customer sees during the course of a transaction. I speak to hundreds of REALTORS® in many markets around North America and one … Continue reading →

Real Estate Websites companies make lots of up-selling offers to their customers, but which ones are legitimate and which are ripoffs? “Surely most website companies don’t offer ripoff products to their customers? That’d be bad for business…” You’d think so, … Continue reading →

Credibility makes the difference between a website that makes money and one that doesn’t. Here are the top ten ways to make your website more credible: 1. Make it easy to verify the accuracy of the information on your site … Continue reading →

From common thievery to highway robbery, agents everywhere are being ripped off when it comes to their websites. Ripoff I’ve been in the REALTOR™ website business for the better part of a decade now and it still astounds every time … Continue reading →

We’ve just finished testing and deploying of a major upgrade to our in-website content editor. Take a look: Looks the same as before? Look again – we’ve added: Optional formatting (see the dotted boxes within the content) Many more formatting … Continue reading →

Website gone down? Realtors™ managing their own domain names risk this happening up to once per year, and the worst part is that their websites could be down forever… What’s a domain name? Wikipedia defines a domain name as follows: … Continue reading →

Lots of Realtors® have more than one website, but is it really worth it? The More the Better, Right? Web designers looking to sell more product will say that multiple websites will: give more places for leads to visit create … Continue reading →

Today RealPageMaker released a massive free upgrade to all customer’s website MLS Searches: The new search Engine includes: Predictive searching (in Beta) Address, MLS Number, Neighborhood, and City specific searching Ability to choose between sliders and drop-downs List view for … Continue reading →

Ever wanted to get free exposure on Google? Now you can! Google has a service called the Local Business Center, which allows you to add and edit a listing for your business so that it’ll appear in some search results … Continue reading →

What will be your most costly mistake this year? Vacationing at the wrong time? Not working hard enough to lower your sellers’ expectations? Being late for a big meeting? Not being on Twitter? Guess what… it’s none of these. The … Continue reading →