You slam-dunk the listing presentation, get the seller’s signature on the contract, enter the property details into the MLS® system, and start selling right? Not so fast: there may be things missing on that listing that could cost you big … Continue reading →

Sales people are calling you to sell it, sellers are demanding it, and your association is telling you to use it, but is print advertising really worth all the time and money you’re putting into it? Newspaper Advertising Newspapers come … Continue reading →

Think you’re doing everything right with your leads? Think again. What you believe to be true might be costing you thousands every month, and 5 years of relaxed, rich retirement… Myth 1: Most leads won’t convert If I had a … Continue reading →

We recently completed a survey of 50 Realtors® and discovered that the most common mistake they make with their websites is not calling their leads! “Wow – that’s ridiculous. But it can’t be many of them can it?” Our survey … Continue reading →

Ever wanted to get free exposure on Google? Now you can! Google has a service called the Local Business Center, which allows you to add and edit a listing for your business so that it’ll appear in some search results … Continue reading →

The time for tired-and-old printed advertising is over. Here are 5 simple pointers to consider when starting an effective Google AdWords campaign. What is AdWords, in a nutshell? Go to Google and search for something. On the top and right … Continue reading →

If you don’t have a good email marketing campaign, you’re missing out on easy business. Here’s a simple step-by-step guide that will literally turn email into money… Step 1: Get an “Edge” Check out this video. This is the owner … Continue reading →

When you’re finding new customers, you don’t make money; when you’re converting those customers, you’re not finding new ones. Almost all entrepreneurs find themselves in this loop when they’re starting out, and without action, many will still be doing it … Continue reading →

Tired of all the hand-holding you do for your customers? Here are 3 ways you can turn those time-consumers into money-producers: 1. Empower them to do their own work Top producers know it – customers who are empowered to do … Continue reading →

If the Internet has become a big part of your business, and you’d like to decide which direction to take it from here, this article is for you. If you’ve just recently established an Internet presence, this article might be … Continue reading →