Category Archives: Marketing

Aug
2
2011

Worst REALTOR Photos 2

Posted by - admin 2 Comments Posted in Marketing

Here are my favorite 5 REALTOR™ photos of the past few months (thanks to everyone who sent them my way): 5. Mr. Professional The photo is small… so are your chances of landing a multi-million dollar sale. I’m sure you’re … Continue reading

Jun
16
2011

Why Agent Partnerships Fail

Posted by - Sam Prochazka 1 Comment Posted in Marketing

Yes – there are examples of successful partnerships, but since starting this business I’ve seen hundreds of REALTOR™ partnerships fail – and some in the most catastrophic ways. Things to consider upfront Successful partnerships are built on trust, an upfront … Continue reading

Mar
23
2011

Step-By-Step: Sniper Blogging for REALTORS

Posted by - Sam Prochazka Leave a comment Posted in Marketing, SEO

Blogging has become commonplace on the internet, but uptake amongst REALTORSTM remains minimal. “But I DID try it, I just never saw any results, so I gave up.” Unfortunately I hear that from many REALTORSTM. The problem is that results … Continue reading

Mar
22
2011

Can Your Domain Name Help Your Retirement?

Starting early with the right domain name can mean the difference between building a temporary “web presence” or a valuable “web asset” that can jump-start your retirement (or maybe get you there a few years sooner). Let me explain: Web … Continue reading

Feb
2
2011

How Not to Advertise Your Listings’ Best Features

Posted by - Sam Prochazka 1 Comment Posted in Marketing

Big back yard? Nearby parks? Waterfront? It’s amazing how often the best features properties are the most poorly presented. Here are five examples that’ll make you cringe: 1. “But I didn’t realize that people liked waterfront…” Check this out: And … Continue reading

Nov
30
2010

Killer Addition to Your Listing Presentation

Posted by - Sam Prochazka 1 Comment Posted in Marketing

Here’s a way you can create a stronger listing presentation that will reduce time on market and attract more sellers in the process: floor-plans. Floor-plans? Yes, that’s right. “But no one puts floor-plans on their listings…” Exactly! And you should … Continue reading

Nov
30
2010

Is Email Still Useful?

Posted by - Sam Prochazka Leave a comment Posted in Marketing

At a recent trade show I was asked whether social media marketing has supplanted email as the preferred communication protocol with customers. My answer: ABSOLUTELY NOT. Email vs. Social Media Social media has taken off in recent years and it’s … Continue reading

Oct
26
2010

Killer Credibility and a Higher Website Ranking in 5 Minutes

Posted by - Sam Prochazka 2 Comments Posted in Marketing

Too many things in life are difficult: raising children, balancing finances, growing businesses, etc. If you follow my advice you’ll accomplish something today that will increase your website’s ranking in search engines while adding a mountain of credibility to your … Continue reading

Sep
15
2010

How to Make a Million Dollar Home Look Bad… With Photos

Posted by - Sam Prochazka Leave a comment Posted in Marketing

It’s a tough market out there – and getting tougher in a lot of places – and most REALTORS® realize that better service and tighter belts are the best recipe for weathering the downturn. In contrast, the photos below illustrate … Continue reading

Aug
10
2010

Worst Agent Photos

Before I Begin Business is all about image, and every good business owner strictly vets everything a prospective customer sees during the course of a transaction. I speak to hundreds of REALTORS® in many markets around North America and one … Continue reading