I bet your 24-hour callback policy cost you over $10000 in lost commissions last year, and will cost you even more this year. “But my customers expect me to get back to them in a reasonable time frame.” You’re right, … Continue reading →

A friend of mine, owner of a housing construction company and survivor of past recessions, recently told me: “… the economy [is] a pendulum and will come back [soon]. I look at it as just deferring demand which must be … Continue reading →