We recently completed a survey of 50 Realtors® and discovered that the most common mistake they make with their websites is not calling their leads! “Wow – that’s ridiculous. But it can’t be many of them can it?” Our survey … Continue reading →

What will be your most costly mistake this year? Vacationing at the wrong time? Not working hard enough to lower your sellers’ expectations? Being late for a big meeting? Not being on Twitter? Guess what… it’s none of these. The … Continue reading →

Tired of all the hand-holding you do for your customers? Here are 3 ways you can turn those time-consumers into money-producers: 1. Empower them to do their own work Top producers know it – customers who are empowered to do … Continue reading →

You’ve been trained to use your listings to attract buyers, but what about the other way around? If it’s listings you want, then keep reading. Ask yourself – how do you attract buyers? Inquiries from your “for sale” signs Inquiries … Continue reading →

There’s a new language out there that you’d better learn – it’s called E-Language – and if you’re not speaking it, then you’re turning business away. E-Language is the new, mainstream communication medium – it’s emailing, text messaging, facebooking, and … Continue reading →

We’ve had a lot of inquiries recently from customers curious about integrating new social networking technologies (twitter.com, facebook.com, linkedin.com, etc.) with their online marketing campaigns. Once we’ve talked about the implementation, the final question is always the same: “Is it … Continue reading →

Here’s an interesting series of articles about selling houses in a slow market. The message is obvious, but the implementation details are certainly worth some consideration. How to Sell Houses Fast in a Slow Market Part 1 How to Sell … Continue reading →