You’re getting the emails telling you that a high Google ranking is just a mouseclick (and several thousand dollars) away, but how do you accomplish this yourself? Here’s a simple guide that we’ve seen work time-and-time again.
Step 1: Get a good website
Bells and whistles are one thing, but ranking well in search engines requires a website that:
- is designed correctly with good URL and Title structure
- can be easily updated
Step 2: Target your keywords
This is the interesting part – and DON’T GET INTIMIDATED. If you want to target “Chicago Real Estate” or “Vancouver Real Estate” then go for it. Just make sure you’re willing to wait a little longer (8-12 months) before you make it into the top 10.
Step 3: Optimize your meta tags
Make sure your front page title tag contains your targeted keyword(s), and not much else.
Step 4: Optimize your content
Make sure your targeted keywords appear in your content frequently but logically. Going out of your way to “trick” search engines won’t get you anywhere.
Step 5: Get good backlinks
Here’s the most important part. Make sure you get backlinks that:
- will last a long time
- have your keywords in the anchor text (EXTREMELY IMPORTANT)
- are on high page rank websites, or root domains
5-10 backlinks per day should do it, with 3-5 high quality links per week.
Step 6: Keep content fresh
People often forget this one. Search engines measure two content factors:
- Is it fresh on this current analysis?
- How often is it fresh?
If the answers to these questions are “yes” and “often” respectively, then you’re good to go. A fresh blog post every week ought to do the trick.
Step 7: Repeat steps 5 and 6
Believe it or not, that’s it! Most people over-complicate SEO so dramatically they convince themselves that only professionals are capable of achieving a good ranking. I can say, from personal experience, that it’s well within anyone’s reach. Success is determined by only two things: consistency and commitment. Stick with this approach for 10-12 months and your website will be producing more business than you can handle.