Big back yard? Nearby parks? Waterfront? It’s amazing how often the best features properties are the most poorly presented. Here are five examples that’ll make you cringe: 1. “But I didn’t realize that people liked waterfront…” Check this out: And … Continue reading →

Ever received an email like this: “We are interested to increase traffic to your website, please get back to us in order to discuss the possibility in further detail. We are an SEO company that can bring huge amounts of … Continue reading →

Merry Christmas!

Here’s a way you can create a stronger listing presentation that will reduce time on market and attract more sellers in the process: floor-plans. Floor-plans? Yes, that’s right. “But no one puts floor-plans on their listings…” Exactly! And you should … Continue reading →

At a recent trade show I was asked whether social media marketing has supplanted email as the preferred communication protocol with customers. My answer: ABSOLUTELY NOT. Email vs. Social Media Social media has taken off in recent years and it’s … Continue reading →

If you’re “renting” a website from your office, then you’re not alone – almost 60% of REALTORS® participate in some type of “shared” website with their office or company. The problem is that it’s your office who sees the majority … Continue reading →

CREA and the federal government have resolved their dispute. The Details Here’s a link the to filed legal document (filed yesterday): ct-2010-002_registered consent agreement_75_38_10-25-2010_4682. The most important part is contained in item 3 under the “Obligations of CREA”: CREA shall … Continue reading →

Too many things in life are difficult: raising children, balancing finances, growing businesses, etc. If you follow my advice you’ll accomplish something today that will increase your website’s ranking in search engines while adding a mountain of credibility to your … Continue reading →

Every conference I’ve been to this year is filled with REALTORS® saying the same thing: “I’m doing something wrong because my social media marketing campaign isn’t working yet.” It seems that everyone chasing the “Social Media Dragon” thinks that it’s … Continue reading →

After many months of development we’re pleased to release the new mobile version of our websites, built to run on iPhones, iPads and Android systems. We’ve been quietly running tests for several weeks now, and today we’re unveiling our beta … Continue reading →