I know – this is old news – but I still get asked about Facebook Fan and Profile pages all the time. A Facebook Profile A Facebook Profile is your personal account on Facebook. This is where you add your … Continue reading →

Yes – there are examples of successful partnerships, but since starting this business I’ve seen hundreds of REALTOR™ partnerships fail – and some in the most catastrophic ways. Things to consider upfront Successful partnerships are built on trust, an upfront … Continue reading →

It’s been well over 10 years since the first REALTORS™ went live on the Internet, and despite all of advancements made to the technology the ball is still being dropped when it comes to the most basic requirement of sales-success: … Continue reading →

The talents of most REALTORS™ lay in selling homes, not writing Pulitzer-prize-winning novels. That’s not to say that writing talent isn’t out there, but writing killer content often isn’t at the forefront of most REALTORS™ minds. “So what should I … Continue reading →

Quick word association game: What’s the first thing that comes to mind when I say “Website content.” Let me guess: “huh?” “canned” “hard work” “High-school English” (with shudder) For me there’s only one association: “Money” Here’s why In 1996 Bill … Continue reading →

I get asked this question all the time. The following graph clearly demonstrates why it’s so important to rank on the first page of a search engine’s results: The obvious next question: “ok – so how do I do it?” … Continue reading →

Blogging has become commonplace on the internet, but uptake amongst REALTORSTM remains minimal. “But I DID try it, I just never saw any results, so I gave up.” Unfortunately I hear that from many REALTORSTM. The problem is that results … Continue reading →

There are 5 key factors that will determine the value of your website: 1. Brand Independence The more independent your website domain name is, the more valuable it is to a purchaser. For example, a person is much more likely … Continue reading →

Starting early with the right domain name can mean the difference between building a temporary “web presence” or a valuable “web asset” that can jump-start your retirement (or maybe get you there a few years sooner). Let me explain: Web … Continue reading →

1. Traffic Estimator (from Google) Ever wondered what keywords to target with your website? Why not go straight to the source and ask Google directly? The traffic estimator will give you a good estimate of traffic you can expect from … Continue reading →