Jul
31
2011

What Happened to Social Media in Real Estate?

Posted by - admin 2 Comments Posted in Social Media

Roll the calendar back one year and everyone was talking about how social media would revolutionize the real estate industry. So, has it? We polled 30 REALTORS to find the answer, and the results are shocking:

Adoption

  • 25 had personal facebook profiles
  • 1 had a facebook business page
  • 5 were on twitter
  • 12 were on linkedIn

Usage

  • The 1 facebook business page had not been updated within the last 30 days
  • 4/5 twitter accounts had not been updated within the last 12 months

Usefulness

  • The 1 facebook business page had 13 fans
  • The twitter accounts had 22 followers, combined (most of which had also not been updated within the last 12 months)

Conclusions

This is a small sample, but it definitely suggests that the once touted “marketing game changer” has fizzled like so many fads before it. Despite widespread adoption, social media seems to have remained a key tool for movie stars and one-hit-youtube-wonders, but has had little effect on the promotion of Real Estate.

Comments - Leave a Comment
  1. Andrea Moen said the following on August 4, 2011 at 2:35 am:

    I thought I was replying to the administrator only, not posting all openly; but, in any case, re. the comment on here – Despite widespread adoption, social media seems to have remained a key tool for movie stars and one-hit-youtube-wonders, but has had little effect on the promotion of Real Estate. That comment makes me wonder if the person writing this information has any idea of the widespread use of Facebook by many younger who have thousands of people on their sites and who can and do easily notify those thousands of all kinds of things. That comment epitomizes the level of awareness of many Realtors, also. On many individuals’ birthdays, for example, avid Facebook users can receive hundreds of wishes from high school, university, and other friends and family with hundreds of others sometimes taking note. Many older simply aren’t as integrally involved in the use of the site, don’t have the same kinds of connections – ie people who are Facebook users on a regular basis, nor do they know the implications of connecting so many people or how to manage privacy settings. Neither comment needs to appear openly – just wanted to comment.

  2. Andrea Moen said the following on August 4, 2011 at 2:09 am:

    I don’t understand why Realtors want to have all their clients linked together, sometimes mixed in with friends and family – so much for privacy or Privacy Act issues. If Realtors don’t know how to manage their site, others may access the information and see who has bought property from a particular Realtor – perhaps a former client of one. I don’t know . . . it seems a can of worms without thought put into some of the issues that may arise; also, some people who agree to be a friend may not realize the ins and outs of Facebook.

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