Posted in Ever wondered which keywords you should be targeting with your website content? Here’s a step-by-step guide.
Step 1: Go to Google.com, Select Google Account settings
Go to Google.com and log into your Google account. If you don’t have one just follow the links to sign up.
Once logged in, roll over “Settings” and click on “Google Account settings.”
Google.com Front Page
Step 2: Navigate to your Adwords account
Once in your Account Settings, click on the AdWords link. If you don’t have one you’ll need to add AdWords to your Google account. Do this by clicking on “AdWords” under the “Try Something New” Section.
Google Account Page
Step 3: Navigate to “Opportunities”
Once in your AdWords account, click on the “Opportunities” tab.
AdWords Account
Step 4: Navigate to “Keyword Tool”
Once in your AdWords account, click on the “Keyword Tool” link.
AdWords
Step 5: Use the Keyword Tool to find what people are searching for
Google’s Keyword Tool is one of the most useful tools on the internet. Now that you’re here, enter a keyword phrase into the “Word or Phrase” box, then press “Search.” A long list of results will appear.
Interpreting these results will take some time, but the main things to notice are the global searches and the average cost per click (CPC).
Keyword Tool
Final Note
I strongly recommend investing some serious time and effort into using this tool prior to implementing a content strategy for your website. Choosing extremely popular keywords means LOTS of competition, often with deep-pocketed companies and search engine experts. Though it’s not impossible to compete with these folks, it’s MUCH easier to target keywords that aren’t quite as popular, but still provide you with good volumes of traffic.
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