Google Ranking Rap (with video)

The video says it all:

Translation of the main points:

“Get the listin’ in the top position” – Get your website ranking on the first page in Google for search terms of your choice.

“Start with your content, I said it before” – It’s all about content. Some other critical points he makes:

1. 250 words per page
2. Use section headers in your content – header 1 for the article title, header 2 for sections
3. Use lists for your main points (bullets)
4. Make sure your content has the correct keywords in it
5. Cross-link your content (link from one page to another within content)
6. Make sure to put your most important links first (some speculate that Google will only go to a certain number of links on a page and imply that your most important intra-site links should go first)

“I call it link sculpting” – He’s referring to putting your most important links first (in your menu and throughout your content) because it’s speculated that Google will stop after a certain number of links per page.

“All text links should include key phrases” – This means that links on your website and back to your website should look like this: Real Estate Websites, and not this: RealPageMaker.

“Gotta have great information” – That’s right – crappy content isn’t going to cut it. Good content will be interesting for visitors and will encourage more people to link to your website.

“Yahoo Directory” – This is a directory offering you an opportunity to buy an inbound link. These links have high “pagerank” and will raise your rankings in google – only catch: it costs $300/year (a small price in my opinion).

“Inbound links” – These are links from other people’s websites to yours. Make sure they’re good quality links – bad quality (link banks, link exchanges) they might actually damage your ranking.

“Keyword Stuffing” – This refers to the practice of putting lots of keywords into your content in an effort to confuse Google: it doesn’t work.

“Meta information for all the pages” – Don’t worry about exactly what this is – just know that you need it. On RealPageMaker sites it’s available on every page for you to edit and configure.