Pictures say a thousand words, and taking a photo of a listing that is just “good enough” is a recipe for fewer showings and lower offers. Here are some great examples of what to do and what not to do … Continue reading →

Been sold on video-blogging as the next big thing? Don’t buy too quickly – video blogs can be a fantastic way to communicate with customers, but without originality they make even the most seasoned professional look like a copy-cat. One … Continue reading →

It sounds like a good idea – build an unbranded website that offers real estate information and services, and solicit leads through it from unsuspecting visitors. What most REALTORS® don’t realize, is that these sites often come with a cost … Continue reading →

We’ve just finished testing and deploying of a major upgrade to our in-website content editor. Take a look: Looks the same as before? Look again – we’ve added: Optional formatting (see the dotted boxes within the content) Many more formatting … Continue reading →