How Many Websites Should A Realtor Have?

Lots of Realtors® have more than one website, but is it really worth it?

The More the Better, Right?

Web designers looking to sell more product will say that multiple websites will:

• give more places for leads to visit
• create better niche targeting
• allow different websites for different customers/property types/etc.
• provide a wider net to catch business with

“Yes, but these are all good reasons to get multiple websites, right?”

No. The truth is that having more than one website will:

• force a Realtor’s® to be spread his/her resources proportionally (and thinly) over all websites
• confuse visitors looking for everything under one “roof”
• weigh the Realtor® down with more technical issues such as complex interlinking, website maintenance, etc.
• cost MUCH more

One website is best

The fact is that one well-designed website is best, period. Having one website allows:

• the Realtor® to focus all his/her resources on promoting one domain name/brand
• the Realtor® to be specific, focusing on perfecting one single website rather than several
• the Realtor® to offer one focal point for ALL activities (MLS® searching, blogging, brand-building, etc.)

Conclusion

The bottom line: more money, more fun, and more time off are all better… but having more than one website isn’t.