Most Important New Year’s Resolution for Realtors

Making more cold calls? Doing more advertising? Becoming more internet savvy? Though these are good resolutions, they are all dwarfed by the most important, and easiest resolution of all: confirming contact information.

Why is this so important?

Okay – this is obvious; the more important question is whether this is a good use of your time. We conducted a survey of 30 random Realtors® and discovered that over 80% had incorrect contact information somewhere in their advertising sphere (and yes, this included Top Producers)! We strongly recommend that ALL Realtors® perform an annual confirmation of their contact information.

Where should I confirm contact information?

Everywhere. It’s vital that anywhere you put personal contact information, it is correct. Here’s a quick checklist:

• Realtor.com (US)
• Realtor.org (US)
• Realtor.ca (Canada)
• Your personal website
• Your business card
• Your office website
• Your office reception
• Your office paging company
• Your business partner
• Your receptionist
• Your MLS® and Realtor® Association
• All advertising (flyers, billboards, bus benches, listing feature sheets, etc.)

What information to confirm

RealPageMaker suggests that Realtors® provide as much contact information as possible wherever they can (check this article for examples). As such, make sure to confirm the following (in order of importance):

• Full name
• Cell phone number
• Website URL
• Email address
• Office phone number
• Fax number
• Postal address