Making more cold calls? Doing more advertising? Becoming more internet savvy? Though these are good resolutions, they are all dwarfed by the most important, and easiest resolution of all: confirming contact information.

Why is this so important?

Okay - this is obvious; the more important question is whether this is a good use of your time. We conducted a survey of 30 random Realtors® and discovered that over 80% had incorrect contact information somewhere in their advertising sphere (and yes, this included Top Producers)! We strongly recommend that ALL Realtors® perform an annual confirmation of their contact information.

Where should I confirm contact information?

Everywhere. It’s vital that anywhere you put personal contact information, it is correct. Here’s a quick checklist:

• Realtor.com (US)
• Realtor.org (US)
• Realtor.ca (Canada)
• Your personal website
• Your business card
• Your office website
• Your office reception
• Your office paging company
• Your business partner
• Your receptionist
• Your MLS® and Realtor® Association
• All advertising (flyers, billboards, bus benches, listing feature sheets, etc.)

What information to confirm

RealPageMaker suggests that Realtors® provide as much contact information as possible wherever they can (check this article for examples). As such, make sure to confirm the following (in order of importance):

• Full name
• Cell phone number
• Website URL
• Email address
• Office phone number
• Fax number
• Postal address