What You’ve Forgotten on Your Listing Information

We conducted a recent survey of 100 random listings from the web and found that a whopping 45% of ALL listings have invalid, non-functioning, or incomplete contact information…

Typical Example

Here are two screen-shots showing exactly what we mean (taken from random Calgary listings on Realtor.ca):

Realtor Contact Information

Notice that the contact information on the left is incomplete – the visitor can either visit the Realtor’s® website or send them an email. The contact info on the right, however, gives the visitor 5 contact options (direct, office, email, website, fax). Which Realtor® is missing out?

What Contact Information to Include

Include it ALL! Top Producers know that the more ways customers can contact them the better. They also make sure that:

• They include their direct line on everything
• They have the ability to check email/website inquires on the road (mobile device)
• They respond to all inquiries within minutes, not hours or days
• They do frequent checks to make sure their contact information is correct