Posted in Don’t think your customers notice that you’re using Hotmail or Yahoo! Mail for your business email? Think again. Good email addresses are one of the first things customers use to separate professionals from half-baked entrepreneurs.
Using Free Email Services
Free email services are great: lots of space, accessible from anywhere in the world, relatively good spam filtering. But there are downfalls:
- Hotmail/Yahoo add their branding to the bottom of every message you send
- Emails received in online mail accounts might not render correctly, hiding critical details
Be careful when deciding to use a free email service; if you do choose to use one, we recommend GMail from Google.
Creating the Right Email Address
The following shows what respondents to a survey (conducted by CentralNic.com), thought was most important when choosing an email address:
- 41% – Must Be Easily Memorable
- 23% – Absence of punctuation symbols and numbers (including underscores and hyphens)
- 19% – Geographical identity in the address suffix (.us, .ca, etc.)
- 17% – Full name in prefix
Similar Posts