Posted in Even the slightest difference in wording can turn a killer listing description into a wet noodle. Here are the top 4 mistakes you can’t afford to make:
1. Being Bland
Check out this lack-luster description:
“Good 1 bedroom apartment on the second floor, new kitchen, new fridge and dishwasher, hardwood floor, new paint, ceramic tile in kitchen and bathroom…”
Have you ever bought something that’s, “Good,” if there’s something right next door that’s, “Great?” Maybe, but only if it was $10k less.
Words like, “Excellent,” “Great,” and, “Fantastic,” will attract more buyers and showcase your listing better.
2. Too Short
Having a description like,
“Great condo on Howe Street, appliances, view, secure building. Shows beautifully.”
will frustrate potential purchasers and tell sellers they’re not worth more than one line. Make sure to include the details people are looking for – bedrooms, bathrooms, exposure, view, amenities, back yard, area.
3. Too Long
Long descriptions bore readers and increase the possibility of spelling or grammatical errors. Keeping descriptions between 80 and 140 words will ensure the perfect balance of enticement and brevity.
4. Spelling and Grammar Mistakes
Spelling and grammar mistakes are by far the biggest mistake Realtors® make when writing listing descriptions. Such mistakes are inexcuseable in this age of spelling and grammar checking software. For an excellent, completely free wordprocesser and office suite, check out OpenOffice.
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