Your Real Estate Website’s Most Important Feature (with video)

Agents are often sold on websites because they are great looking or they are “all about Twitter.” Unfortunately, most of them lack the most important tool…

To capture business online a good MLS® Search Engine is a must-have. It’s as simple as that. See which category your website falls into below:

1. Real Estate Websites With NO MLS® Search

Have you ever gone into a book store and not been find any books? Probably not. Imagine what visitors to a real estate website think when they can’t find MLS® Listings?

It’s seems obvious doesn’t it, but still there are tens of thousands of real estate websites out there without even the most simple of an MLS® Search. These websites offer virtually nothing of value to their visitors other than a good photo or a twitter feed. These are the Internet versions of roadside billboards – some are attractive, others are ugly, all are useless.

2. Real Estate Websites With Gated (Blocked) MLS® Search

Do you like going through airport security? Me neither – and if your website forces visitors to register before they can use your MLS® Search then you’re turning away lots of business.

Some websites will partially block, prompting you for information every time you click, but giving you the option to continue without registering. That’s almost as annoying as a little paperclip icon popping up and saying, “It looks like you’re writing a letter…,” almost…

3. Real Estate Websites With a Good MLS® Search

If visitors can access the most comprehensive and complete information possible, quickly and easily, you’ve got yourself winner, and a fantastically useful tool to offer you clients. A good MLS® Search offers:

• map-based searching of listings
• 1-click search results – users never need to hit a search button
• simple and advanced search options
• all MLS® listings in your area, updated at least hourly
• can generate leads by offering additional resources (market snapshots, specialized searching, etc.)

So, when you’re shopping around for a real estate website, make sure you ask – what kind of MLS® Search Engine do you have?