Posted in Ever wondered why some Realtor® websites make it and others don’t? Here are 6 vital must-haves that can make or break almost every website:
1. Personalized Content
Whether it’s testimonials, profiles, marketing information, etc., successful websites must have customized content on all pages. Leaving generic content on a website earns absolutely no loyalty from visitors whatsoever.
2. Targeted, Graphical Links
Big graphics that grab the attention of visitors are a must for a website to be successful. Graphics like this,
Catchy Graphic
will direct visitors from your front page to the lead generating pages on your website
3. Customer Relationship Management
A good website will automatically keep you in touch with new leads generated from your website, as well as your existing sphere of influence. Realtors® with websites that don’t offer a blog and a well-designed Customer Relationship Manager are missing out on huge dollars.
4. Search Engine Optimized Website
A successful website must be designed with search engine ranking principles in mind. Achieving a good search engine ranking for keywords of your choice relies heavily on how your website is designed. Make sure your hosting company knows what they’re talking about when it comes to SEO.
5. Scalable Design
A good website must be able to grow with your business. Being able to add pages and content without worrying about increasing costs or bandwidth limitations will save frustration and potentially disasterous consequences in the future.
6. Full MLS® Catalog
We saved the most important for last: a good Realtor® website MUST have the full MLS® catalog on a Map-based search engine.
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Hi Amanda – good call… The 6th is the most important of all – the almighty map-based MLS Search engine. It’s now added.