Most agents think of their websites as a single-use tool, capable of delivering value only once to each visitor. The key to being successful is keeping the website useful so that visitors keep coming back. Here’s how to do it, … Continue reading →

Even the slightest difference in wording can turn a killer listing description into a wet noodle. Here are the top 4 mistakes you can’t afford to make: 1. Being Bland Check out this lack-luster description: “Good 1 bedroom apartment on … Continue reading →

For a professional website, take our trial: Full Name: Email Address: Phone Number: Website: Agents are often sold on websites because they are great looking or they are “all about Twitter.” Unfortunately, most of them lack the most important tool… … Continue reading →

Ever wondered why some Realtor® websites make it and others don’t? Here are 6 vital must-haves that can make or break almost every website: 1. Personalized Content Whether it’s testimonials, profiles, marketing information, etc., successful websites must have customized content … Continue reading →

For a professional website, take our trial: Full Name: Email Address: Phone Number: Website: Video blogging can be informative, entertaining and great for branding, but watch out: owning a digital camera doesn’t make you Steven Spielberg. Luckily, avoiding common video … Continue reading →