There are any number of online classifieds that Realtors can post listings to, but which ones are actually going to improve sales? Here are the metrics I’m using the gauge the effectiveness of various classified services: Popularity of site in … Continue reading →

Google AdWords is a great way to drive targeted traffic, but it’s getting more expensive every day. What are the alternatives? 1. Local Online Newspapers After 30 seconds, I discovered these examples: Edmonton Journal, Calgary Herald, Vancouver Sun, Chicago Sun Times, etc. … Continue reading →

Graphics Wizard Matt has just released new templates – bringing the total to 54!!! Check out the new template:

Putting photos of your listings on your website is the single most important thing you can do to provide value to visitors, but not all photos are created equal. Here are the top five photo mistakes you can’t afford to … Continue reading →

When is Twitter going to make me (and itself for that matter) some money, already? If you’ve been wondering the same thing, check this out… Twitter in a nutshell – Twitter is a real-time micro-messaging broadcaster. You can follow other … Continue reading →

Some of your colleagues use them, and likely boast about it during your weekly meetings, but are video tours on listings really worth doing? Video tours are expensive A video tour for one listing starts at around $300.00 and goes … Continue reading →

The time for tired-and-old printed advertising is over. Here are 5 simple pointers to consider when starting an effective Google AdWords campaign. What is AdWords, in a nutshell? Go to Google and search for something. On the top and right … Continue reading →

If you don’t have a good email marketing campaign, you’re missing out on easy business. Here’s a simple step-by-step guide that will literally turn email into money… Step 1: Get an “Edge” Check out this video. This is the owner … Continue reading →