Posted in Tired of all the hand-holding you do for your customers? Here are 3 ways you can turn those time-consumers into money-producers:
1. Empower them to do their own work
Top producers know it – customers who are empowered to do their own work will; it REALLY IS that simple! You can empower your customers by:
- having a Virtual Office Website that allows them to do and save their own MLS® searches
- giving them access to other information about the market such as statistics and trends
- giving them all information about listings so they can narrow down their favorites themselves
2. Make them your sales staff
Happy customers will tell their friends about you; all you need to do is give them great service, then make sure you stay in touch.
- Use an email campaign with your recent website blog entries
- Add them as a friend on Facebook
- Send monthly newsletters
Doing these things will ensure your customers always mention your name when their friends ask, “which Realtor™ should I use?”
3. Use them to recruit listings
If you’re working with lots of buyers, you can use them to recruit more listings. Just go to craigslist.org, or kijiji.com and add your buyer’s needs to their, “wanted,” directories. You’ll have FSBOs inquiring in less time than you think.
Successful companies use their customers to grow their businesses – start thinking like them and you’ll find more commission in your wallet almost immediately.
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