Posted in Buying a micro-site from your broker might seem like a good idea, but be careful – it’ll cost you MUCH more than you think.
A micro-site is a page on a larger office or franchise website that houses your photo and some basic details about your business. Micro-sites are available to you in several formats, but are always under the main URL of your office or franchise. For example, a micro-site might have the following address: www.office-website.com/your-name.html.
Some of the reasons your broker might sell you a micro-website include:
- when you promote “your” website, you’re actually promoting theirs
- they can up-sell advertising to you
- they make their money by leasing “website space” to you, and aren’t implicitly driven to make you more money
This strategy puts cash into your brokers pocket and provides you with virtually no benefit. In fact, the main damage is done by way of lost opportunity. Here are some of the reasons you shouldn’t use your broker website:
- you won’t have your own website to promote
- your micro-website will be FAR less productive
- your website will look like everyone else’s
- you’ll need to rely on your broker to drive traffic to your site
- you risk losing potential customers, as they will assume you don’t have a real website
Brokers that insist their agents purchase a website from them are short-sighted and don’t understand the long-term benefits of you operating your own independent website.
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