Posted in Ever wondered why inquiries from certain websites or advertising campaigns never convert? It might be because you’re getting exactly what you’re asking for.
People who give you their contact information because you’re offering something that’s, “FREE!!!,” are, by definition, not interested in paying you a penny. They want you to give them something for nothing. Likewise, soliciting information from people by telling them there’s, “ABSOLUTELY NO OBLIGATION!!!,” will guarantee exactly that – a completely disloyal customer.
Quantity can be the enemy of quality – top producers know this; that’s why they work hard with serious customers, and automate interaction with the rest. Other Realtors® attract tire-kickers thinking they can earn their business by bending over backwards, when in many cases there isn’t even any business to earn.
Serious buyers and sellers will give you their information when you’ve demonstrated to them that you’re an expert in your field, and will turn into commission. If you stop using these phrases, you’ll stop offering your services for free.
Similar Posts