How Effective is Your Print Advertising?

Just threw another $1000+ into the hit-and-miss world of print advertising? Here’s a print/web system that will turn your old news-print shotgun into a water-marked sniper rifle…

Whether you’re sending flyers or advertising in newspapers, a good website will allow you to easily track your return on investment from these mediums. Here’s how you do it:

Create a compelling campaign

Creating something compelling is the first step to any good campaign. Check this article for some ideas. For the purposes of this post we’ll assume you use the following two phrases on your print advertising:

• “Instant, graphical real estate statistics and trends about YOUR neighborhood”
• “Up-to-date Real Estate News you can’t live without”

Create pages on your website specific to each campaign

You’ll need to create a separate page for each campaign in order to be able to track traffic effectively. So – in our example we’ll use the following:

• “Instant, graphical real estate statistics and trends about YOUR neighborhood, go to: www.my-site.com/page-1.html“
• “Up-to-date Real Estate News your can’t live without, go to: www.my-site.com/page-2.html“

Integrate Google Analytics or another statistics tracker

Make sure your website is enabled to track statistics on a page-by-page basis. This will allow you to monitor how busy your campaign pages get.

Start the campaign, see what happens…

Now’s the exciting part – send out your flyers, activate the paper advertisement, and check your statistics tracker. After a week you’ll be able to see whether your campaign is working or not.

If it is, well done! You’ve found an effective way of making more money!

It it isn’t, well done! You’ve discovered an approach that isn’t working, and you’ll try something different the next time around.