Posted in You’ve been trained to use your listings to attract buyers, but what about the other way around? If it’s listings you want, then keep reading.
Ask yourself – how do you attract buyers?
- Inquiries from your “for sale” signs
- Inquiries from buyers on your website
- Inquiries from Realtor.com/Realtor.ca
- Open houses
It’s pretty obvious that listings mean buyers.
So – how can you turn this around and use buyers to attract listings? Simple: advertise them where FSBOs are looking – here are some great ideas to start with:
- Craigslist.org
- Kijiji.com
- YOUR website (add a page with your buyer’s needs)
FSBOs are always looking for buyers, and if you take an hour every week to add your buyers to the “Wanted” lists on these websites, you’ll get inquiries from them.
The advantages are:
- No one else is doing it – you won’t be competing with hundreds of Realtors® like you do when adding your listings to these websites. Your posts will be visible on the first page for at least several days.
- It’s free – there’s absolutely no charge for this strategy.
- It’s a great back linking opportunity – more links to your website means a higher ranking in Google.
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Hi Freddy,
Thanks for the comment. If you’re searching for broker listings in smaller centers (like many in Canada) you might stay on the front page for a few days. In larger centers, like in Chicago, you’ll be lucky to stay on the front page for more than a couple of hours due to tools like http://www.postlets.com.
Using buyers to attract listings is basically untapped.
Sam