Buying a micro-site from your broker might seem like a good idea, but be careful – it’ll cost you MUCH more than you think. A micro-site is a page on a larger office or franchise website that houses your photo … Continue reading →

Ever wondered why inquiries from certain websites or advertising campaigns never convert? It might be because you’re getting exactly what you’re asking for. People who give you their contact information because you’re offering something that’s, “FREE!!!,” are, by definition, not … Continue reading →

Just threw another $1000+ into the hit-and-miss world of print advertising? Here’s a print/web system that will turn your old news-print shotgun into a water-marked sniper rifle… Whether you’re sending flyers or advertising in newspapers, a good website will allow … Continue reading →

Is your website only a small part of your business? Here are 4 quick steps our top producing customers have taken to turn their mom-and-pop websites into big-time moneymakers… 1. Automate Buyer Searching/Email Updates With a full MLS-Search on your … Continue reading →

Bad tech etiquette is rampant, but I’ve noticed recently that it’s particularly bad in Real Estate. Today Reuters.com had a great article on the topic. An excerpt: “…In the New York state political coup, billionaire businessman Tom Golisano said he … Continue reading →

You get a new website, add your listings, open the doors and… no one comes in! What gives? Here are 3 reasons why websites can fail, and how you can fix them. 1. The website sucked. Not all real estate … Continue reading →

You’ve been trained to use your listings to attract buyers, but what about the other way around? If it’s listings you want, then keep reading. Ask yourself – how do you attract buyers? Inquiries from your “for sale” signs Inquiries … Continue reading →

RealPageMaker has upgraded your Back Office Menu Manager. The new Menu Manager continues to allow you to sort your site menu using drag and drop, but adds several features that weren’t there before. We’ve also made it easier to hide … Continue reading →

What makes a Top Producer’s Virtual Office Website (VOW) special? Nothing! The secret lies in what they know and how they use it. 10 years ago things were very different; Realtors® controlled all listing data and gave out addresses only … Continue reading →

Last week we asked some of our new customers for feedback on their websites. Here’s what Joe Bradshaw sent us: “Hi Guys, After years of using one of your competitor’s products, I decided to give your system a try. I … Continue reading →