E-Language

There’s a new language out there that you’d better learn – it’s called E-Language – and if you’re not speaking it, then you’re turning business away.

E-Language is the new, mainstream communication medium – it’s emailing, text messaging, facebooking, and twittering – and it’s the business language of choice that 40% of your customers are using; and here’s the funny thing about E-Language – most Realtors® think they’re already fluent. Afterall, you’ve got email right?

The truth is that it’s not about having the tools, it’s about how you use them.

Here’s what I mean: when you travel to Spain and someone speaks to you in Spanish, how do you respond? Well, if you speak Spanish, then you respond in Spanish. If not, then you ask that person to speak back to you in English. Guess what? To them, you’re now speaking a foreign language.

E-Language is no different – how many times have you responded to a potential customer with this email:

“Hi Jim, thanks for your email. Give me a call when you get a chance at 555-555-5555 and I’ll give you the details on that listing.“

Well done – you’ve just told that potential customer that you don’t deal on their terms, and that if they want to work with you, they’ll need to do it on your terms.

The key is to speak their language back to them – if you’ve got a good real estate website, then they’ve already seen your phone number, and if they’d wanted to use that medium then you would have already have spoken to them. The fact is that they’re more comfortable with E-Language – so you’d better respond in kind:

“Hi Jim, thanks for your email. Here are some more details on that property:

… (put a link to your website)

By the way – you can use my website to search the entire MLS, just click here: (link to the MLS® search on your site).

I’m at your disposal to answer any questions you might have.“

Now you’re talking their language!