Posted in RealPageMaker has released the first version of its Campaign Manager tool that allows customers to schedule periodic email updates to be sent to their customers. The Campaign Manager is integrated with the Client Manager and is accessible through your Back Office.
Campaign Manager
How should you design a good campaign? The main thing is to make sure it’s interesting to your customers and directs people to visit your website:
- Include links in your campaign messages to your blog, and direct people to subscribe to your blog feed
- Include information your customers can use in their real estate endeavors – investment information, mortgage rates, insurance/mortgage brokers, pre/post purchase information, etc. Whenever possible, direct clients to read this information on your website.
- Don’t make the messages look like advertisement – no one likes spam
- Keep the messages short and simple – people don’t have time to read more than a few bullet points
- Make headlines enticing – if you’re linking back to articles on your website, make the link titles in your campaign message enticing, i.e. use, “Get a mortgage rate that’ll make your friends jealous,” rather than just, “Mortgage Information.”
Similar Posts