Posted in Ever since we released RPM3, our customers have asked me, “what should I blog about?” – it’s a great question. The answer depends on what you will be using your blog for; here are just some things I think blogs are great for:
- Keeping in constant contact with customers
- Providing a reason for people to keep coming back to your website
- Lending credibility to yourself by demonstrating your knowledge of your industry
- Creating a historical record of your content
- Adding more subject-specific content to your website for Google to use in rankings
The biggest mistake many website owners make is using their blog to blatantly promote their product or service. This cheapens the whole approach and gives visitors absolutely no reason to return to your website.
So what should you blog about? Well, what do you know that other people would find interesting? Here are some suggestions off the top of my head:
- Local real estate numbers – but not the stuff taken straight from the official news releases
- Statistics for specific neighborhoods you prospect in
- Statistics for a specific type of property you specialize in
- Statistical anomalies, or things that buck the trend (everyone loves these)
- Your opinion on what the statistics mean
- Comparison with past statistics
- Neighborhood information
- Information on interesting real estate that’s for sale in neighborhoods you prospect
- Neighborhood events/community league information/etc.
- Interesting facts/history about specific neighborhoods
- Real Estate News
- Little known news about things that will affect real estate prices in certain areas
- How public transit improvements typically affect real estate values
- How city council decisions will affect real estate in your neighborhood/city
- Customer News Letters
- Rather than preparing that PDF every month for your customers, why not send them a link to your blog? I bet you’ll save so much time you’ll be doing it semi-monthly.
Also consider this: you have the opportunity to Build Brand with your blog. If you think of something cool that gives people a reason to keep coming back, and are consistent about posting, then you’ll carve out a nice little expert niche for yourself. For example, what about posting and advertising, “the best deal of the day,” on your website. That’s what www.woot.com does.
Bottom line – make it interesting, worth reading, and industry-specific.
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