Is there a relationship between how your real estate website looks and how much money it makes? You bet. Check this site out: Would you buy a cruise package (or anything else for that matter) from this website? No, that’s … Continue reading →

RealPageMaker has released the first version of its Campaign Manager tool that allows customers to schedule periodic email updates to be sent to their customers. The Campaign Manager is integrated with the Client Manager and is accessible through your Back … Continue reading →

Ever since we released RPM3, our customers have asked me, “what should I blog about?” – it’s a great question. The answer depends on what you will be using your blog for; here are just some things I think blogs … Continue reading →

Which is a better investment today? Stocks, or Real Estate? History provides the best road-map of the future – the most recent similar period occurring in the 1970s – and the implications are awesome… Here’s a chart comparing the performance … Continue reading →

We’ve recently been looking to staff some sales positions here at RealPageMaker and decided to try using Facebook.com for a few days to promote our employment opportunities. Here’s what we found: 1. Facebook does not have a traffic estimator This … Continue reading →

Do you recognize this? It’s Tuesday and I’ve just finished reading through my morning emails where I saw at least 3 of these – it’s the hallmark footer included in every email message sent from free email client, Incredimail. There … Continue reading →

If the Internet has become a big part of your business, and you’d like to decide which direction to take it from here, this article is for you. If you’ve just recently established an Internet presence, this article might be … Continue reading →

We’ve had a lot of inquiries recently from customers curious about integrating new social networking technologies (twitter.com, facebook.com, linkedin.com, etc.) with their online marketing campaigns. Once we’ve talked about the implementation, the final question is always the same: “Is it … Continue reading →

Everyone’s talking about Search Engine Optimization (SEO). We have inquiries everyday from customers eager to get into the “top 10″ or on “the first page” of search results in common search engines, like Google, Yahoo, and MSN Live. The fact … Continue reading →

Here’s an interesting series of articles about selling houses in a slow market. The message is obvious, but the implementation details are certainly worth some consideration. How to Sell Houses Fast in a Slow Market Part 1 How to Sell … Continue reading →